Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.
Posted: 2/27/2018 8:00:00 AM by
Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.
Posted: 2/20/2018 8:00:00 AM by
Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers? Here’s a few key areas to keep in mind when evaluating your customer communications.
Posted: 2/14/2018 8:00:00 AM by
Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and money: nurture campaigns and metrics. Automated nurture campaigns and metrics that matter can make a world of difference in your marketing ROI.
Posted: 2/7/2018 8:00:00 AM by
Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. The more you take advantage of those opportunities — and the technology that makes connecting more efficient— the more you’ll stand out from your competitors. Here are three ways to make sure you never miss the mark of your automation emails.
Posted: 2/2/2018 8:00:00 AM by